Drawing from its impressive performance in 2022, Changan Auto’s new overseas development strategy, the “Vast Ocean Plan” has emerged as a major driving force in the company’s global success. The plan is not only ambitious but also firmly grounded in the shifting dynamics of the automotive industry, focusing on the development of new energy vehicles and the establishment of Changan as an intelligent low-carbon travel technology company.
The Shanghai Auto Show bore witness to Changan’s commitment to this strategy, as the company showcased a comprehensive range of new energy products. This included the S7, SL03, UNI-V iDD, UNI-K iDD Z6 iDD and Lumin, each a testament to the company’s forward-looking vision and technical prowess.
Furthermore, the plan aims to launch no less than 60 global products by 2030, with at least four models expected to achieve significant global sales volumes. Changan also plans to increase its overseas production capacity to over 500,000 units and establish more than 3,000 outlets by 2030.
A crucial aspect of the Vast Ocean Plan is localization, with Changan aiming to establish more than 20 localized marketing organizations and to penetrate more than 90 percent of the worldwide market by 2030.
Changan Philippines’ National HQ located in Laguna.
The company’s ambitious investment of 4 billion yuan in Thailand to establish a global right-hand drive production base demonstrates its commitment to this approach, offering significant market coverage including Australia, New Zealand, the United Kingdom and South Africa.
The Philippines, in particular, has proven to be a fertile ground for Changan’s expansion. Changan Motor Philippines Inc. celebrated a 221 percent growth in sales last year and proudly presented its strong performance at the Manila International Auto Show 2023.
The event showcased Changan’s signature design philosophy, Vision-V, and displayed popular models like the Changan Uni-K, Changan Uni-T, Changan CS55 Plus, Changan CS35 Plus, and Changan Alsvin. The Changan CS35 Plus, which completed a 100,000km endurance test drive, served as proof of the brand’s durability and roadworthiness.
“The Changan experience proves how a Chinese global enterprise can drive the industry chain, upstream as well as downstream, tap into new territory, and thrive globally by taking giant steps in future-forward technology. We are one with the Changan global distributorship network in promoting our strong technical reserves and forward-looking vision to the world,” said Maria Fe Perez-Agudo, Changan Motor Philippines Inc. president and chief executive officer.
This robust expansion strategy coupled with Changan’s commitment to the development of new energy vehicles and the establishment of a global brand presence paints a vibrant future for the company.
With the Vast Ocean Plan set in motion, Changan Auto is poised to navigate the tides of the global automotive industry, reinforcing its position as a trailblazer in intelligent low-carbon travel technology.
