Mitsubishi Motors Corporation proudly unveiled its latest sources of prides.
The all-new Triton1, a stylish one-ton pickup truck, and the all-new Xforce, the sleek and compact SUV, captured the iF Design awards for 2024.
“We are truly honored to receive one of the most distinguished design awards in the world for the two All-New models we launched this fiscal year,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors.
THE all-new Triton is a marvel in style. | Photographs courtesy of Mitsubishi Philippines
“I believe each model was recognized for expressing its own character in a unique form — the Triton shows a daring expression, and the Xforce adopts an agile look — while also combining robustness, which is typical of Mitsubishi Motors’ design. This award will become our driving force in introducing the Triton and the Xforce to even more customers.”
The award-giving body is one of the most prestigious design awards in the world. Every year, several thousand designers, architects and companies from all over take part to have their design evaluated by independent design experts.
“Mitsubishi Motors offers fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board.”
“The company is committed to providing customers with reliability and excitement by pursuing its core values of dynamic strength, robustness and authenticity backed by function, and thereby creating design that evolve with the times,” said the company statement.
Identifying outstanding design for 70 years, the iF Design Award is one of the world’s most prestigious design awards organized by iF International Forum Design GmbH based in Hannover, Germany.
For the iF Design Award 2024, around 11,000 entries submitted from 72 countries were judged by a jury of 132 international design experts based on five criteria — idea, form, function, differentiation and impact.
The all-new Triton traces its roots to the Forte introduced in 1978. Since then, about 5.7 million units have been produced over five generations and sold in approximately 150 countries around the world, making it Mitsubishi Motors’ global strategic model.
The All-New Xforce is a compact SUV that provides comfort and practicality including a spacious cabin and versatile storage spaces well-balanced in a maneuverable, compact body size, as well as offering road handling that allows safe, secure ride in various weather or road conditions.
