Mitsubishi Motors Philippines Corporation has reinforced its standing as a leader in corporate social responsibility by launching two remarkable initiatives that illustrate its concern and commitment to Philippine society.
These programs, focusing on environmental sustainability and educational empowerment, showcase the corporation’s dedication to driving positive change and fostering a sustainable future for both the environment and the Filipino youth.
In an era where environmental concerns are paramount, MMPC, in collaboration with the Department of Environment and Natural Resources, has successfully concluded a 100-hectare forestation project across three locations: Bangui in Ilocos Norte, Siniloan in Laguna, and Infanta in Quezon Province.
This initiative is a key component of MMPC’s three-phased mission to strengthen its commitment to a greener and more sustainable future, acknowledging the urgent need to address environmental challenges faced by the nation.
The latest tree planting activity in Barangay Pinaglapatan, Infanta, Quezon Province, was a community effort where MMPC worked with the Samahan ng Magsasaka at Mangingisda ng Pinaglapatan and DENR to plant bamboo, mangrove, and other beach forest species along Agos River.
This project aimed at rehabilitating the riverbanks to prevent soil erosion, with a collective effort resulting in the planting of 78,700 tree seedlings over 38 hectares. MMPC’s contribution extended beyond mere planting; they also donated a lighthouse to support local fishermen and farmers.
MMPC Chairman Noriaki Hirakata emphasized the company’s enduring commitment during the tree planting activity.
“For 60 years, it’s been MMPC’s commitment to make life better for Filipinos not just through our vehicles, but also through our services and CSR efforts. And today, we are about to nurture this community’s future, one seed at a time. I hope that the seeds we plant today will flourish for generations to come,” Hirakata said.
But MMPC’s endeavors reach further than environmental conservation. In collaboration with Philippine Business for Social Progress, the corporation formalized its Balik-Baterya Scholarship Program, which focuses on the recycling and proper disposal of used hazardous lead-acid batteries.
The proceeds from recycling are funneled into MMPC’s CSR fund, part of which now facilitates scholarships for senior high school students. A total of 20 students from Don Jose Integrated High School and Biñan City Senior High School — Timbao Campus have benefited from this initiative.
Reflecting on the profound impact of these programs, MMPC Executive vice president for Corporate Division Takehisa Usami noted: “I am grateful that this collaboration has led us to contribute not just to the preservation of our environment, but also to giving back to the community by raising funds to support scholarships for students. By investing in the education of the youth, we provide opportunities for the younger generation to realize their full potential and to create a difference in the world.”
By intertwining environmental stewardship with educational empowerment, Mitsubishi Motors Philippines Corporation is making bold strides in CSR, providing more than just automobiles to the country and continuing on their promise of giving back, a promise CEO Takeshi Hara reiterated during the brand’s 60th Anniversary Expo.
These two initiatives are emblematic of a corporation that understands its social responsibilities and is committed to making a lasting difference in the lives of Filipinos. MMPC’s actions today promise to resonate positively within the community for generations to come, further cementing its reputation as a socially responsible and visionary leader in the local automotive industry.
