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PARTNER IN POWER — Chery Tiggo 8 Pro Max official vehicle in BRICS Summit

THE Chery Tiggo 8 Pro Max’s powerful engine and well-appointed interior are a game-changer. | PHOTOGRAPH COURTESY OF Chery Auto Philippines
SOCIAL MEDIA

The world’s leaders ought to have the finest ride, right?

Enter Chery Tiggo 8 Pro Max which carried the heads of state during the BRICS Summit last August.

Indeed, Chery Automobile, a brand that has steadily garnered international recognition, has recently added another feather to its cap.

The brand’s top-of-the-line snagged the prestige of servicing the leaders of Brazil, Russia, India, China and South Africa during the 2023 Summit held in Johannesburg, South Africa.

It wasn’t the first time, though. The brand’s inaugural association with the summit, as the Tiggo 7 previously had the honor in 2017.

The Chery Tiggo 8 Pro Max’s presence at this summit clearly demonstrates the carmaker’s rising global reputation.

Beyond BRICS, the Tiggo 8 family has been no stranger to high-profile appearances. In the past, these vehicles have served prestigious roles, from welcoming the President of Brazil to being the official car of Qatar Airways.

Behind the glossy exterior, the Tiggo 8 Pro Max houses a formidable 2.0 Turbo GDI engine, a proprietary development of Chery.

It boasts impressive specifications with a peak output of 250 hp and torque that tops out at 390 Nm.

Moreover, the vehicle is a paradigm of comfort, with features like a unique 5+2 seating configuration, spacious interiors, an advanced Lion5.0 AI smart cockpit, and an expansive 24.6-inch dual screen.

Such attributes ensure that dignitaries from BRICS nations experience nothing short of a serene ride.

 

The Chery Tiggo 8 Pro Max’s presence at this summit clearly demonstrates the carmaker’s rising global reputation.

 

The BRICS collaboration, inaugurated in 2006, embodies the collective ambitions of the member countries. This cooperation, transcending various sectors, has been instrumental in driving global economic growth, fostering reforms in the global governance system, and ensuring stability.

Chery’s association with this summit aligns with its ethos. For 26 years since its inception, the automaker has been unwavering in its dedication to independent research and development.

Their strategic focus areas encompass a spectrum of technical arenas, ranging from power R&D, platform evolution to advancements in intelligent driving. Complementing this is their agile pursuit of novel energy sources and intelligent solutions.

The brand’s relentless endeavors in these domains underline its aspiration to secure a spot as a world-class brand.

The brand’s mix of engineering know-how and technical innovation has invariably translated to success on the global stage for Chery.

Dominating the export of passenger vehicles from China, the brand has retained its top spot for an astounding 20 consecutive years.

A glance at their sales statistics is equally telling. Their global sales tally has crossed the 12 million mark, with an overseas user base exceeding 2.8 million.

And in just the first seven months of this year, Chery reported sales of 891,895 units, marking a robust year-on-year growth of 47 percent.

A significant cornerstone of Chery’s success story is its formidable R&D infrastructure.

The company has judiciously set up six research and development centers spanning key global locations — Wuhu, Shanghai, North America, South America, Europe and Central Asia.

These centers underscore Chery’s capability to design and produce vehicles that resonate with global audiences, rivaling multinational car conglomerates in their prowess.

Their accomplishments not only reflect their drive to achieve excellence but also affirm their position as a prominent player in the global automotive arena.

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