It’s not really unheard of for two industries to work together for the benefit of their consumers, and sometimes it just makes sense.
Just this weekend, Jetour Auto Philippines and Midori Clark Hotel and Casino announced a new partnership that bridges both the automotive and hospitality sectors. The collaboration was unveiled at Midori’s Mid-Autumn Festival 2023, a two-day event held in Clark Freeport Zone, Pampanga.
Jetour’s marketing director May de los Santos shed light on the initiative, stating that Jetour came to the forefront when Midori was in search of a significant automotive partner.
“We ranked as the top car in the Philippines on Google, impressing Midori not just with our Dashing model’s looks but also its features and affordability,” De Los Santos added.
On Jetour’s stance regarding this collaboration, Miguelito Jose articulated: “Our first meeting was as recent as 22 August, but the pace at which things have moved since then testifies to the alignment between our brands and markets.”
To kick off the partnership, Midori acquired five Jetour vehicles, including two X70 Journeys, two Dashings, and the popular Ice Cream EV.
These vehicles take center stage in a series of raffles spanning from last September to March next year. The Ice Cream EV will be featured in a special event in October, demonstrating Jetour and Midori’s aligned futures towards sustainability.
De Los Santos emphasized both brands’ positioning, and how they have a shared target market, emphasizing the mutual benefit that both brands enjoy.
This consideration extends to sustainability, with the inclusion of the Ice Cream EV underlining a commitment to eco-friendly practices. Many of Midori’s customers in Clark are keen on electric vehicles, which makes the inclusion of the Ice Cream EV a forward-thinking decision.
This collaboration also offers Jetour a chance to elevate its brand profile. Being a rising name in the automotive landscape, such partnerships are invaluable.
“This provides us an opportunity to tap into markets we haven’t yet explored, using Midori’s multi-national and diverse clientele
