MIAMI (AFP) — Tiger Woods, Boston Red Sox owner John Henry and Atlanta Falcons owner Arthur Blank were among members of the newly created PGA Tour Enterprises board of directors revealed on Wednesday.
The for-profit group announced in January unites the PGA Tour with a collection of US team sport owners — Strategic Sports Group, which invested $1.5 billion to create investment opportunities and growth for the tour.
PGA Tour Enterprises, overseen by the 13 directors, will lead all PGA Tour commercial activities with a focus on sponsorship and commercial opportunities as well as new media and fan engagement.
Seven player directors will be on the panel while four SSG directors will include Fenway Sports Group principal Henry, MLB Red Sox president Sam Kennedy, New York Mets vice chairman Andrew Cohen and Blank, who owns the NFL Falcons and MLS’ Atlanta United.
“Our role on the Enterprises board will focus on hearing player director ideas and working alongside them to ensure the sport’s commercial growth occurs in a way that creates the best possible product for fans,” Henry said.
The board also features the six current players on the PGA Tour Policy Board — Woods, Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson and Jordan Spieth.
The players also wanted a “director liasion” to sit on both boards and they selected former PGA Tour player Joe Ogilvie, who will now serve on both the PGA Tour Policy Board and the PGA Tour Enterprises directors board.
