Automotive industry veteran Arlan Reyes is the new brand head for JMC and Peugeot in the Philippines. This was announced last week by Astara, which is one of the leading mobility companies in the country. Astara manages the JMC, Peugeot and GAC brands and is also their exclusive importer and distributor.
Reyes, a seasoned executive with more than 25 years of experience in the country’s automotive sector, will be spearheading brand operations for JMC, which is the latest addition to the list of prominent brands that Astara Philippines’ is managing. Reyes is now responsible for JMC’s brand launching and in directing its business operation strategies. In addition, he will be managing all of Peugeot’s brand initiatives.
“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together to further solidify our position as a key player in the automotive sector,” said Raoul Picello, managing director of Astara Philippines.
Reyes brings a wealth of industry knowledge and leadership expertise to Astara Philippines, and his strategic vision is expected to play a crucial role in making both JMC and Peugeot the public’s preferred brands in the competitive motoring landscape.
Astara Philippines said it is steadfast in its commitment to providing exceptional vehicles and service to its Filipino customers, and the recent appointment of Reyes underscores its determination to be the distributor’s choice of prominent automotive brands.
“Our new executive leadership team is integral to our enduring strategy designed to strengthen our standing as a prominent player in the local automotive landscape,” Picello said. “We’ve achieved remarkable success during our initial two years in the country, and our unwavering passion propels us toward even greater heights in 2023.”
Under Astara’s management and with Reyes overseeing JMC and Peugeot’s growth, these brands are surely in safe hands.
