Entering its second year of operations in the Philippines, leading global mobility company Astara has been appointed as the exclusive importer of JAC cars and pick-up trucks in the Philippines.
This marks the first cooperation between Astara and the brand globally.
Jorge Navea, CEO of Astara said: “We’re excited to include JAC in our global portfolio and exclusively distribute the brand in the Philippines. As a top brand with a presence in over 100 countries, JAC’s commitment to quality and focus on electrification perfectly align with Astara’s vision for the future of mobility. Considering this region is pivotal to our international expansion, we are confident in showcasing our capabilities through JAC’s distribution.”
The Hefie-based (Anhui province, China) JAC is set to bring its wide range of SUVs and pick-up models to the fast-growing market, meeting the evolving needs of the Filipino consumers and commercial customers.
Expect JAC to soon bring its electrified models, both 100-percent EV and PHEV, with the aim of establishing itself as the market’s benchmark.
“For JAC, the Philippines is of extraordinary strategic and practical significance. In the future, JAC will strictly adhere to the ‘user-centric’ business philosophy and bolster the relationship with Astara to provide better products and better service experience for Filipino users,” said David Zhang, vice president of JAC Motors.
Officially known as Jianghuai Automobile Co. Ltd., JAC Motors was established in 1964, and is currently ranked the No.1 commercial vehicle brand in China, selling passenger and commercial vehicles in over 100 countries worldwide.
Astara began distribution in the Philippines in 2021, and has since grown to distribute three well-known brands (Peugeot, GAC and JMC) with great success. In this collaboration with JAC, Astara’s primary focus will be to build a solid dealer network, introduce electrified models, and implement effective strategies to promote and strengthen the brand’s image and products in line with its focus on sustainable and innovative mobility.
