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A PIVOT TOWARD THE PHILIPPINES, Mitsubishi Motors appoints first-ever chairman.

THE appointment of Noriaki Hirakata, MMPC's first-ever chairman, points to the Philippines as an important market for Mitsubishi's global strategy. PHOTOGRAPH COURTESY OF MMPC

Mitsubishi Motors Philippines Corporation has welcomed Noriaki Hirakata as its first-ever chairman of the board, a move effective from 1 July. This strategic appointment signifies a deepening of MMPC’s commitment to augmenting its corporate governance and advancing sustainable business growth.

It’s an unequivocal declaration of Mitsubishi Motors Corporation’s shifting focus toward the Philippine market, an evolving business landscape that continues to offer substantial growth opportunities.

In light of this, MMC is determined to solidify a mid- to long-term business strategy explicitly tailored for the Philippine market. The purpose is to fortify the company’s position and ensure the continuous and consistent success of the Mitsubishi brand in the country.

Noriaki Hirakata’s vast experience and leadership skills position him favorably for this crucial role. Currently holding the position of assistant executive officer at MMC, he also shoulders the responsibility for Corporate Strategy Management at the Tokyo Head Office.

His proximity to the Tokyo headquarters is poised to allow for a closer and more integrated coordination between MMC and MMPC. This is vital for the smooth execution of business plans specific to the Philippine market, a geographic area with its unique consumer demands and operational complexities.

In his capacity as the Chairman of the Board at MMPC, Hirakata’s primary responsibility will be to oversee the strategic business plan’s implementation. Working closely with the Executive Management Committee, his leadership will be instrumental in strengthening Mitsubishi’s position as a market leader in the Philippines.

The challenge lies in adapting to the dynamically changing market conditions while keeping the business growth trajectory on track.

That said, Hirakata’s role is distinct from the daily operational aspects of the company, which will remain under the management of the MMPC’s president and CEO, Takeshi Hara. The demarcation of responsibilities ensures that while strategic planning and implementation oversight rest with the newly appointed Chairman, the operational wheel will continue to steer under the experienced hands of Hara.

This significant appointment comes as part of a wider plan to invigorate MMC’s presence in the Philippines. It marks a strategic shift in focus that recognizes the growing importance of the Philippine market in the company’s overall global strategy.

A nation with immense growth potential, the Philippines offers a vibrant and expanding automotive market that MMC is keen on tapping further.

With the appointment of Hirakata, Mitsubishi aims to harmonize its corporate strategies with the demands of the Philippine market. This requires a deep understanding of the market’s nuances, consumer preferences, and growth opportunities.

MMC’s decision reflects its desire to ensure the best possible adaptation and integration of its corporate strategies with the local market conditions.

This appointment also points to Mitsubishi’s strategic positioning in the Philippines, as evidenced by Hirakata’s appointment, and is a testament to the brand’s determination to drive its global strategy while giving due attention to local market conditions.

Noriaki Hirakata’s appointment as Chairman of the Board will undoubtedly chart a course for a new era in Mitsubishi’s growth story in the Philippines. It reiterates the company’s commitment to reinforcing corporate governance, promoting sustainable business growth, and securing Mitsubishi’s position as a market leader in the Philippine automotive market.

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