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Ford’s iconic Bronco, Mustang to storm out of the gates this week

WATCH out for the Ford Bronco’s strong arrival. | Photographs courtesy of Ford Philippines

For the longest time, Ford Motor here in the country became synonymous with its SUVs. They are huge, flashy and efficient.

They can be found just about anywhere it’s easy to forget that the famed car brand has other, more iconic cars.

Well, brace yourself for here comes the cavalry.

Ford Philippines recently announced that it’s opening reservations for the all-new Ford Bronco and all-new Ford Mustang on 22 February exclusively on its online reservation portal.

DARK, menacing and strong, descriptions that apply to the all-new Ford Mustang.

Launching in the Philippines this year, both the all-new Bronco and the all-new Mustang “are expected to resonate to off-road and performance vehicle enthusiasts who have been eagerly anticipating both vehicles to arrive in the country,” according to the car brand’s press release.

Both the Bronco and Mustang are considered legendary cars for Ford and have since carved a niche in the American — and to some extent, Filipino — pop culture.

The car brand has yet to release specs for both cars, but if we go by what they came out in the United States, it’s going to be stunning.

The off-road Ford Bronco “has been setting the mold for SUVs since it was launched back in 1966. “It has a rich heritage for outdoor exploration and is always ready to embark on unconstrained adventures.”

The American edition of the 2024 Bronco has removable doors and tops that hark to rugged, do-it-all military vehicles.

It also has seven different modes or what is called “G.O.A.T” which means “goes over all types of terrain.”

Starting at $39,130 (or P2.188 million), the all-new Bronco has 360-degree camera, its own trail app and with Apple Carplay or Android Auto.

“The all-new Bronco is the perfect blend of iconic and rugged design, powerful performance, and advanced off-roading capabilities — making it an ideal choice for those seeking adventures.

“Whether conquering off-road trails or cruising through the city, the all-new Bronco delivers a premium driving experience at any environment,” said the Ford teaser.

The 2024 Mustang released in the States — starting at $30,920 or roughly P1.72 million — has an immersive, driver-centric cockpit.

It has several variants, from Ecoboost Fastback to the top-shelf Dark Horse Premium which sells for $63,480 (or P3.55 million) and flaunts a 5.0 V8 engine.

The all-new Mustang in the US also features industry-first, key fob-controlled remote rev that adds to its appeal.

“The all-new Mustang is latest iteration of Ford’s iconic sports coupe that combines a powerful engine, technology, and style to stay ahead of the pack. The Mustang represents freedom, passion, and the thrill of the open road and the incoming seventh generation model is sure to give owners a leveled-up pony power experience.”

Interested customers and enthusiasts of the all-new Bronco and the all-new Mustang can make reservations on A reservation fee of P30,000 is required and is deductible from the total vehicle pricing.

The Ford online reservation portal offers a new level of ease, convenience, and security for customers reserving and purchasing their Ford vehicles.

On the portal, customers can explore options for their choice of variant and color, as well as mode of deposit payment and the Ford dealership they wish to transact with. Their chosen Ford dealer will then reach out to discuss next steps, which include documentation and vehicle delivery date.

Full specifications, features and retail pricing will be revealed when the online reservation portal goes live noontime of 22 February.

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