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China’s pickup truck leader ready for PH market

THE Grand Avenue is a culmination of what JMC wants to achieve in terms of design, technology and comfort. | PHOTOGRAPHS COURTESY OF JMC PH

JMC or Jiangling Motors Corporation has established itself as a leading player in China’s burgeoning pickup truck market, regarded as the second largest in the world, behind the United States. In spite of the tough competition, JMC still managed to achieve an impressive 23-percent market share.

Since assembling its first vehicle in 1968, JMC has grown to encompass every facet of the business from manufacturing, distribution, sales and service.

As a result, JMC’s pickup truck models through the years have not only conquered market share as they have also redefined expectations, earning accolades for their performance, reliability and design.

“At the heart of JMC’s pickup mastery is our commitment to innovation and the promise to offer the best value to our customers. As one of the leaders in the pickup truck segment, we aim to take the JMC brand to the next level, offering Filipinos a cutting-edge choice for quality and versatility,” said JMC Philippines brand head Arlan Reyes.

Reyes shared that in 2001, JMC launched the Boarding (or Baodian in other markets), which is the brand’s first pickup truck.

Thanks to the company’s vaunted R&D, the pickup truck rivaled the quality of imported vehicles at the time, becoming a model of Chinese craftsmanship and quality.

Fuel-efficient and comfortable, the Boarding continues to receive upgrades and innovations, becoming a top-selling model in China for several years.

EVERY generation of the Boarding is a representation of the JMC brand’s global vision to be the best road partner.

JMC introduced a new line of pickup trucks called the Vigus. The model’s first generation was released as a response to a growing demand for pickup trucks that carry technological advancements.

Launched in 2012, the Vigus was positioned as the brand’s high-end offering, adapting a striking design language matched with plush and comfortable interiors.

Designed for power and comfort, the Vigus became a great hit, with succeeding variants and generations continuously upgraded to meet the demands of a changing market.

JMC’s latest offering is the Grand Avenue, which is its flagship model. Launched in 2023, the Grand Avenue (or Dadao in the Chinese market) is packed with the latest technology and backed by an impressive engine power.

The pickup truck is an engineering marvel as it introduces a new platform: a large wheelbase, developed for strength agility, and maximum performance.

“As JMC is poised to begin a new chapter here in the country, expect us to offer all-new pickup models plus impressive service. Because we are backed by Astara, JMC’s foray into the Philippine market should be an exciting and profitable one,” Reyes said.

But beyond introducing new vehicles, JMC’s entry into the Philippines is also about sharing the brand’s rich legacy. Reyes related that JMC Philippines promises a fresh and new driving experience.

“JMC’s upcoming offerings are not solely meant to meet expectations — their craftsmanship, technology, and performance are geared to impress, elevating the driving and ownership experience.”

Reyes concluded that JMC’s story encompasses progress, innovation, and a relentless pursuit of excellence. “We can’t wait to share with you these brand-new pickup models that are sure to conquer Philippine roads.”

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